MTV was the phenomenon that gave so much power and importance to the music video. MTV started broadcasting in 1981 in the USA and it marked the beginning of the music video's ruling over the music industry. The first video ever played on MTV was 'Video Killed the Radio Star' by The Buggles.
In this video, the band "The Buggles", show us thier opinion of how technology for the music industries has advanced.
As MTV was broadcasting 24-hour-a-day music, music videos were needed to be produced. Consequently, music video began to play an important role in artists' careers. It is considered that even Madonna's career has been greatly influenced by her videos that presented a sexy, appealing look of the artist, (just looking at her video "strike a pose"). Some experts say that Madonna has been inspired by the image that the actress Greta Garbo has used in her silent movies.
MTV has been highly controversial: some saw as the beginning of an amazing, new, fresh era in music, others considered it to mark the end of true musical talent, as artists have been become more appreciated for their looks instead of their vocal abilities.
Top Of The Pops
Music videos where created on the on the BBCs Top of the Pops in November 1975. It was said that the rock band "Queen" could not be one of the first bands to preform a music video as they where told to be on a tour.
There were no home video reorders until the late 70s/early 80s, but broadcasters were recording TV programme on huge 2 inch video tapes.
although they spent alot of time and money on making some of there singles, the band where not the first ones to promote their music on tv. It was The Beatles,the real inventors of the music video as a promotional tool.
By 1965 the beatles became more known by the world. They also found appearing on live TV and live performances in general, to be repetitive and mundane, interfering with the creativity and freedom they found with studio recordings.
From November 1965, they made a series films designed for tv companies throughout the world. Promotional films with a sense of fun. singles like "We Can Work It Out", "Day Tripper", "Help!"and "Ticket To Ride and I Feel Fine". In May, 1966, the group filmed further promotional films for Paperback Writer and the less well known song Rain. Each video was assembled in both colour and black-and-white edits, as while America had been enjoying colour TV since the late 1950s, most European channels were still in the very early stages of colour broadcasts. Several different takes of both Paperback Writer and Rain were filmed in order to give different versions to rival broadcasters, who could then boast of having Beatles ‘exclusives’.
In 1967 they became very successful with the music video although they were still created on film - with the film promos for Strawberry Fields Forever and Penny Lane.
IN January, 1967, The Beatles filmed a single promo film for each song and, for the first time, both films were created without any pretence of performing the song, allowing the feel of the songs to storyboard the action.
The feel of the films is much more sophisticated than the earlier efforts, with some impressively artistic cinematography (particularly on ‘Penny Lane’, where the setting sun creates some rather beautiful images).
The director was Peter Foldmann, a Swedish friend of Klaus Voormann, who The Beatles had known since their time in Hamburg in 1960. Voormann’s then-girlfriend Astrid Kirchherr became very close to the ‘fifth Beatle’ Stuart Sutcliffe and created the famed ‘mop top’ Beatles hairstyle. Voormann designed The Beatles black and white Revolver album cover. Klaus Voorman also designed The Beatles Anthology album covers, which used an intricate collage effect to tell The Beatles story across three integrated designs.
Arguably the most fun Beatles’ music video was their last - the one for Hello, Goodbye, filmed on 10 November, 1967, at the Saville Theatre, London, and directed by Paul McCartney himself - make sure you see the last minute or so.
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